The gourmet family
Delgado Selección
Branding & digital product design
Delgado Selección
The Delgado family has been dedicated to excellence for over 50 years and has become a renowned company in Spain for their outstanding distribution and production of gourmet products. Their commitment to providing the best possible gourmet experience is reflected in every aspect of their business, from their products to their processes and employees. Their success is a testament to their unwavering pursuit of excellence.
Our brand revolves around the concept of creating gourmet moments. Our strategy and positioning focus on achieving excellence in every aspect of the brand’s contact points. Our challenge is to ensure that every customer experience goes beyond just products and becomes a gourmet experience.
Together with Ivan Caiña, we crafted a calligraphic logo that reflects our commitment to tradition and community. Our aim was to evoke a sense of artisanal quality and personal attention to detail.
Together with illustrator Alina Muressan, we have crafted a visual universe that elevates the power of our brand’s story, resonating deeply with our customers across all touchpoints.
Strategic design
Branding
Product design
UX design
Visual design
Content strategist
Development
Creative direction: Francis Restoy & Aitor Gonzalez
Calligraphy: Ivan Caiña
Illustration: Alina Muressan
UX / UI: Francis Restoy
Development: Joseba Alonso
A digital gourmet experience
Delgado Selección
At Delgado Selección, we strive to bring a gourmet experience to every user interaction with our digital product. To accomplish this, we have curated a collection of images and videos featuring real individuals who share their thoughts and experiences with our brand. With insights from our own employees and renowned chefs alike, each person brings a unique perspective on what it means to be a part of the Delgado Selección family.
We put a lot of effort into crafting the user experience, paying attention to every detail to create a delightful journey for our users.
As a strategic concept, we developed “creating gourmet moments”. This concept is woven throughout all aspect of the brand, creating a compelling story.
