We are so fresh
Yevoo

Naming, branding & digital product
Yevoo
Our initial objective was clear: to develop a logo that perfectly reflected our company’s mission of delivering fresh food directly from the sea and fields. We chose the Spanish term ‘llevar’, meaning to deliver or transport, as the foundation for our name. Through clever manipulation of the double ‘o’, we crafted a design that gave the impression of wheels in motion. Ultimately, we arrived at the name Yevoo and produced a bold, dynamic logo befitting of our vision.
A new symbol was created based on the concept of «fresh», inspired by a snowflake. This resulted in a symbol that is capable of morphing and evolving while still maintaining its recognizable identity.
Our top priority was to develop the digital application, which is absolutely fundamental to our business. To achieve this, we conducted extensive research on user experience and interface design. Our primary objective was to make the application extremely user-friendly and simple to navigate. We also ensured that the visual design was aligned with our brand identity, utilizing a color palette inspired by the sea and fields.
Strategic design
Branding
Product design
UX design
Visual design
Creative direction: Francis Restoy & Aitor González
UX / UI: Francis Restoy
Visual design: Aitor González







